Brand communication is a way of positioning your brand image in the psyche of your consumers. Brand communicationcan also becategorized as a positioning strategy, brand strategy, or a brand positioning statement by understanding the importance of brand semiotics. The thought is to distinguish and create “own” marketing niche for a…

What is Cultural Semiotics?

Cultural semiotics is a research field within the concept of semiotics that endeavours to characterize the culture from semiotic point of view and as a kind of human symbolic activity, presentation of signs and a method of giving meaning and importance to everything around. Therefore, culture…

What’s a symbol?

A symbol conveys the meaning to individuals who share a culture since it is made and kept up by the members of the same culture. Language, which is both a component and an impression of culture, is an arrangement of symbols that permits individuals from a culture…

What’s a symbol?

A symbol conveys the meaning to individuals who share a culture since it is made and kept up by the members of the same culture. Language, which is both a component and an impression of culture, is an arrangement of symbols that permits individuals from a culture…

There’s a significant number of branding terms that each business person, entrepreneur, and particularly brand manager has to know. Two of which, brand awareness and brand equity, ought to be at the first spot to understand. Why those two terms? This is because they’re legitimately related to an audience perspective…

What is Semiotics?

In contrast to ordinary research, semiotics offers strategic research and analysis that produces robust and uplifting results that can be utilized for a scope of exercises from brand strategy, intending to have an imaginative turn of events.

Semiotics can be described as the study of signs and…

LeapfrogStrategyConsulting

Leapfrog Strategy Consulting are pioneers of brand semiotics & applied semiotics in India. Founder Hamsini Shivakumar has 30+ years of experience.

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